Digital PR Services: Elevate Your Fashion Brand's Online Presence and Reach
Strategic Digital PR Solutions for Premium Fashion Brands
What is Digital PR?
Digital PR combines the power of SEO (Search Engine Optimization) and traditional PR techniques to create content that drives earned media across digital platforms. The objective is to generate talk-ability, earn links, and increase brand awareness, branded search, and traffic growth. Digital PR adds measurable value to your digital portfolio by seamlessly integrating content across earned, owned, and paid channels.
Creative & Data-Driven Content Campaigns
We develop unique content campaigns tailored to your fashion brand, incorporating creative storytelling, data insights, and media trends to capture the attention of your target audience and publications.
Reactive PR & Newsjacking
Our team closely monitors industry news and trends, proactively engaging in newsjacking and product PR to position your brand at the forefront of relevant conversations.
Journalist Request Management & Monitoring
We manage and monitor journalist requests, ensuring timely responses and fostering strong media relationships to increase your brand's visibility.
Cross-Channel Creative Assets
We produce engaging creative assets such as landing pages, infographics, videos, and photography that can be integrated across multiple channels to support your Digital PR efforts.
Media Outreach, Consultation, and Execution
Our team expertly handles media outreach, consultation, and execution, ensuring your fashion brand's message reaches the right audience and publications.
Media and Brand Sentiment Analysis
We provide comprehensive media and brand sentiment analysis, using valuable insights to inform and refine your Digital PR strategy.
Our Approach to Digital PR
As an agency specializing in premium and luxury fashion brands, we possess a deep understanding of affluent and high net worth consumers, as well as the publications that appeal to them. Our work is grounded in research, creativity, and media trends. We begin by researching and ideating concepts designed to evoke intrigue and emotion, supported by data to ensure hyper-relevance and adaptability across multiple niches. We generate ideas using search data and media relevancy, combining brand, PR, and SEO objectives with creativity and emotion to tap into new markets.
Talk to our experts
Measuring Digital PR Success
Digital PR offers clear and tangible metrics to track ROI and measure success. We monitor factors such as link and coverage quality, page views, new users, web traffic, referrals, conversions, performance against other brand PR, social shares, social engagement, and journalist feedback. We provide both short-term (monthly) and long-term (quarterly and yearly) reports, showcasing immediate results and tracking progress over time to demonstrate measurable improvements in brand awareness.